Dubai, UAE: 30 April 2025// A new media agency is making waves in the UAE with a mission to reshape the influencer landscape through education, innovation, and sustainability. OGA (Olive Green Academy) has officially launched at the prestigious SEE Institute in The Sustainable City, Dubai, becoming the region’s first AI and sustainability-focused influencer academy dedicated to environmental advocacy and impactful digital storytelling.

OGA merges cutting-edge AI technologies with real-world sustainability expertise, helping creators build authentic, purpose-driven brands. As AI continues to evolve, many people remain uncertain about its potential. However, OGA is guiding the conversation on how to harness AI for the greater good, ensuring that it works in harmony with humanity’s best interests. With responsible stewardship, AI can become a powerful tool to amplify efforts to address pressing global challenges, including climate change.

Identifying a critical gap in the influencer industry, OGA is pioneering a unique model that combines networking opportunities, specialized training courses, and practical initiatives to empower influencers with the tools and knowledge they need to use their platforms responsibly and drive real change in the fight against climate change.

“At OGA, we believe influencers and content creators hold the power to inspire true environmental action,” said Nadeen Ayoub, co-founder of OGA. “Our academy is not just focusing on growing audiences, but growing impact, and now with the rise of AI we can utilize it to make a positive change in the world.”

OGA offers a range of professional courses, certified by the Knowledge and Human Development Authority (KHDA), designed for both established professionals and aspiring influencers. Courses include the Certified Sustainability Content Creator program and the Professional Certificate in Sustainability Communication. The academy teaches participants how to turn sustainability topics into powerful content, utilize AI tools to enhance production and reach, and create sustainability reports aligned with GRI (Global Reporting Initiative) and ESG (Environmental, Social, and Governance) standards.

By harnessing AI insights, OGA provides personalized strategies for content creation, audience engagement optimization, and measurable impact assessment, ensuring that every graduate contributes meaningfully to global sustainability goals. With its launch, OGA sets a new benchmark for how media, technology, and advocacy can converge, reinforcing Dubai’s position as a global hub for innovation and climate leadership.

-ends-