Israel ranks last in the 2025 Global Index for Measuring Countries' Reputation

Israel ranked last in the 2025 Global Index for Measuring Countries' Reputation, which measures international perceptions of countries based on global public opinion.

The results of the index, named "National Reputation Index", showed a decline in Israel's global image to its lowest levels, as it placed last among 50 countries for the second year in a row.

The international index report indicated that Israel recorded a 6.1% decrease in its total points, the largest decline since the index was launched about twenty years ago, without further details on the current total points.

The newspaper noted that the survey conducted by the multinational company "Ipsos" was carried out between August and September 2025, with participation from about 40,000 people from 20 countries representing nearly 70% of the world's population.

The report relies on measuring perceptions rather than actual performance, and includes areas such as tourism, culture, governance, economy, immigration, and the image of the population, where Tel Aviv ranked last in most of these categories, according to the newspaper.

The report indicated that the "most prominent deterioration in Israel's image" was recorded among youth in Western countries, where it is described by a wide segment of them as "colonialist or illegitimate".

This decline in Israel's international image coincided with the escalation of boycott and protest manifestations abroad, including slogans raised during demonstrations supporting Palestinians, such as: "Free Palestine", and "Boycott Israel", according to the index report.

The newspaper warned that "the continued damage to reputation may negatively impact the economy, tourism, and investment in the long term".

Over two years of the genocide war launched by Israel on Gaza on October 7, 2023, demonstrations erupted in various countries around the world condemning the Israeli genocide, and some countries took measures against Tel Aviv, including stopping arms exports to it, until Tel Aviv became internationally isolated.

The Israeli economy was also severely damaged as a result of global popular boycott campaigns linked to the war in Gaza, where these boycotts extended from the streets to food markets and consumer products, prompting many consumers and importers to avoid dealing with Israeli companies.

According to the "Wasla" website for the Israeli economy (private), 60,000 Israeli companies closed their operations in 2024.